Brand: Veritas Cigars Country: Nicaragua
Size: Toro 6 x 50 Wrapper: Sun Grown Ecuadorian Habano
Price: $7.60 No. Smoked: 2
The Label Factor:
The first thing you’ll notice about the band is the hand grabbing the cigar, which calls to mind a revolutionary propaganda poster. After further examination, you’ll realize the background is a skyline. Curious for more detail, I reached out to Veritas Marketing Director Chris Weber about the design:
The band is the skyline of Pittsburgh, PA, which is especially relevant to me as my family is from there. Pittsburgh is my second home and a place where both my parents families have been raised. My father’s father worked in the steel mills and my mother’s father was a policeman rising to the rank of Commander of the North Side of Pittsburgh. So black and gold flow through my veins and I wanted to pay tribute to that on the band for the Torch.
Having been born and raised in Scranton, Pennsylvania, I find this pretty cool. It’s probably a good thing Chris didn’t grow up in Scranton, as the label would then be filled with abandonment and despair.