Brand: Miami Cigar Co & Pepin Garcia Country: Nicaragua
Size: Divine 5.5″ x 52 Wrapper: Connecticut Broadleaf
The Label Factor:
The La Sirena’s label is pretty rad. Its non-traditional shape is interesting without being gimmicky and it’s unique without trying too hard just to be different. It definitely has some shelf appeal. In fact, I was strolling through the humidor of my local B&M and asked my non-cigar smoking fiance to pick out any cigar, and I would smoke it and review it. She was almost immediately drawn to the La Sirena –presumably because of the label. I wonder if Miami Cigar Co and Pepin Garcia had focus groups in an attempt to attract the under thirty female demographic…. Hey guys, it worked.